Eudon Choi has found inspiration in the work of Adolf Loos (1870-1933) an Austrian and Czech architect and influential European theorist of modern architecture and a pioneer of the moderning movement.

The collection focuses on Loos ethos for the elimination of adornment and captures his minimalist attitudes towards design.

The title of the show pays homage to Loos controversial essay ‘ Ornament and Crime’ which explored the idea of the deletion of ornament from everyday objects. Within the essay, Loos claimed that it was a crime to force craftsmen to waste their time on decoration he believed would become obsolete.

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Jasper Conran AW17

Jasper Conran presented @ Claridges in Mayfair on Sat morning @ lfw.

Paul Costelloe AW17

Paul Costelloe is always one of my fav shows @LFW.. AW17 was presented @The Waldorf Hotel,

Haizhen Wang AW17



Haizhen Wang aw17 presentation ‘ In Transit’, was held in a stunning church in the west end. Haizhen explores the notions of movement and direction. With emphasis on the theme of immigration and problems that currently exist around the world. Slogan badges were visable on some looks, ‘fragile’, ‘handle with care’, ‘priority’, and ‘air eligible’. Models moved in intermissions through the set, boxes and boxes covered in cling film ready to go!

The signature tailored collection was comprised of uniforms that would in essence help those who must emmigrate. Fabrics and texture of wool, jaquards and devore. Other key pieces long belts and corsetry reinforced the notion of travel, luggage. Silhouettes are slouchy and slightly oversized which further highlights areas that have been tied with belts. Colours consisted of deep blues, red, black, ochre, and khaki.
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